Who put the Me in Happy Meals?
I did. Worldwide. And I’m okay with that.
The new McDonald’s “The Chronicles of Narnia” Happy Meals include little pop-up books, and I made ‘em, along with my colleague Sandrine. There are eight books in all (pictured above are Books I, VI, and III), and each comes with a plastic figurine—which I had nothing to do with. You can get them at any McDonald’s, while supplies last of course, and you don’t even have to buy the Happy Meal. Unless you want to. To make you happy.
I think the final shipment total was something over 100,000,000 units. Which is a lot. A hundred million happinesses. But before you accuse us of being paper engineering sell-outs, to McDonald’s and Disney, please remember: I have a criminal record in three states (and one U.S. protectorate overseas), and Sandrine spends her free time designing erotic pop-ups.